“When love is tough, love me tender”

February 2024 saw the story of Baba Valentino come to life. This film for Chicken Licken features the fictional character of Baba Valentino through the generations, solving loves’ most difficult problems. But when modern love gets really tough, Baba turns to the new icon of love, a Love Me Tender® burger. Navigating the potholes of love’s rocky road has never been simple. Playing on ‘historical’ tropes that are turned on their heads using unique South African insights. We are guided through love’s intricacies with ‘Baba Valentino’, who’s from a generation of African “Amelies”. Starting from the olden days to the everyday trickiness of being ama2000s (Gen Z).

Baba Valentino Film

Baba Valentino 30″ TVC