Converse
Converse Crews

Converse is for those who stand against conformity and fearlessly believe in their own identity, style and creativity. In this campaign we celebrate the spirit of positive rebellion and authenticity by bringing diverse crews from around the world together through the Converse Crews campaign.

Converse X SurfersNotStreetChildren

In Zulu culture, the ocean is considered a God. That said, it’s an honour to be able to tell this story with @converse.za and @surfersnotstreetchildren
is changing the narrative of young people affected by harsh street life in Durban using surfing as a catalyst for change in their lives.

The campaign highlights the power of unity by showcasing youth crews that are making positive progress within their grassroots movements, sub-cultures and sphere of influence. These are young people who are unique, real and passionate about something unexpected.
With the converse crews campaign, the brand reinforces its commitment to being the advocates of today’s youth and a catalyst their movements. 

Converse X Bicycle Stokvel
Art. Music. Cycling. The pillars of Bicycle Stokvel and the heart what they represent and love as a creative collective. @bicyclestokvel x @converse.za

Credits:
Converse Skye Distribution
Directed by Katlego Baaitse for Spitfire TV
Agency – Joe Public
Brand Representative: Bradley Knowles, Lee-Ann McKenzie
Account Management: Andrew Wright, Koketso Kganyago
Agency Art Director: Katlego Baaitse, Mphela Mamabolo
Agency Producer: Diane Cole
Art Director: Matt Hazel, Joel Janse van Rensberg,
Make-up artist: Julia Rubinstein
Stylist: Lenny-Dee Doucha,
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Cinematography: Diego Ollivier
Creative Director: Claudi Potter
Editing Company: Aces Up
Editor: Jean-Yves Martin
Animator: Pascal Martin, Michael Langer
Executive Creative Director: Claudi Potter
Producer: Liesl Lategan, Balesang Makola, Tarryn Rautenbach
Recording Studio: Anathi Sound

Next Project
South African Breweries
Responsible Together