Converse x J'Something
All the stories are true

J’Something tells
a story

True stories by savants, auteurs, artists and musos with their Chuck Taylors at the core of their stories. South African muso J’Something of acclaimed music group Micasa tells us one story that left him with an awkward but straight decision and another on his motto when handling his Chucks – it’s always been the same! 

Katlego Baaitse and Duran Levinson for Dolph
Client – Sky Distribution/ Bradley Knowles
Agency – Joe Public
Cinematographer – Zenn van Zyl
Producer – Dolph
Stlying/Art department – Matt Hazel
Creative director – Claudi Potter
Chief creative officer – Xolisa Dyeshana
Group chief creative officer – Pepe Marais
Agency copy writer – Sarah Kathrine
Agency art director – Katlego Baaitse
Editor – Dolph
Account management – Andrew Wright
Agency producer – Vanessa Borthwick
Talent – J’Something & Jay Em

All The Stories Are True is a campaign for the iconic Chuck Taylor and taps into the Converse wearers universe by giving the world a glimpse into their (the Chuck heroes) true lives. A playfully voyeur’s look into the life of those who adorn Chucks. #ChuckStories Converse campaign included Stranger Things star, Millie Bobby-Brown and power house actor/ muso Idris Elba.

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