Sound City Idents
Powered by Music

Powered by music

I had the pleasure of directing idents and title opens for Soundcity TV and collaborating with some fantastic people, a broad project utilising various talents. Choreographers, models, designers, cinematographer and a tight knit crew.

This is a music, lifestyle and entertainment brand that lives online, on television as well as on radio. While having a strong on Afro pop influence, Soundcity is a fusion of international and pan-African popular culture, with  a massive following In Nigeria, and still catering to an international-worldwide audience.

Soundcity is synonymous with vivacity, a sublime combination of colourfulness, enthusiasm and gratifying programming. Soundcity has a bouquet of 24 programs networked across several TV Stations and transmits 24 hours on the DStv network, (channel 327), GOtv Network, Talk Talk UK as well as Free to air TV. The design-style mixes textures, people, swagger & attitude, popping colours, and arresting visuals to create a brand truly powered by music.

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Afropop music channel, SoundCity is a fusion of international and pan-African popular culture. Mixing textures, people and colour blocks was used to create a visually arresting look and feel.

Monarchy Productions for Soundcity TV:
Director/ Creative Director: Katlego Baaitse
Director of Photography: Charl Fraser
Art Director/ Stylist: Jamal Ndlexana
Hair: Saadique Ryklief
Make-up: Abe Grey
Senior Editor: Carla Bekker
Design Direction: Katlego Baaitse, Shannon Davis, Chris Savides, Derick Pitts
Project Manager: Via Marais
Sound Mix: 344 Studio
Original Music: Blue Noise Productions
Animation & Compositing: kyle Lutchman, Renzo Radar
Producer: Shaniel Mjekevu
Executive Producer: Delarey Hattingh

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